Your embedded wallet solution needs best-in-class onboarding. You’re often working with web2 companies or other providers that are onboarding users into web3 for the first time. Those users don’t understand crypto addresses and the last thing they want to transact with is an address like 0xb794f5ea0ba39494ce839613fffba74279579268. When new users see that as their profile ID, they’re confused or turned off.
Free ENS (Ethereum Name Service) subdomains are the solution. They’re user-chosen, free to claim, human-memorable, and they’re branded with your client’s chosen domain so they’re great for your client’s marketing. For example, jess.clientbrand.id.
ENS subdomains are an off-chain solution geared to maximize adoption. Your customer pays for the domain, you pay a small management fee for Superlink to manage your customers’ domains and subdomains, and users get them for free.
ENS subdomains are less trustless than on-chain premium domains. Subdomain data is not stored on-chain; data is signed with a private key (Superlink’s) which is then verified on-chain. That’s the trade-off for a free domain. Coinbase has issued more than 4 million of these. They are industry standard.
Can an end user switch the wallet address linked to their free subdomain?
No. Our premium domains allow users to manage their domain, including adding or changing wallet addresses, but the free subdomain feature is geared towards offering a simple blockchain address replacement service for all users. This also keeps the name attached to your wallet.
What happens to the subdomains if a customer decides to disable free subdomains after launching them?
If a customer decides to disable free subdomains their subdomain records will be cleared after 365 days. We’ll offer ample warning and encourage your customer to give their users ample warning.…Ready to get started?Go schedule a call with us to learn more and give your clients best-in-class web3 onboarding.
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